SEO Interview Questions Part 11

Q :What is use of Tags in web site design
A: <Pre> Tag is paired tags which is used to Preformatted tag. So what we put in it appear in same way or format as we write.

Q:Some basic and speedy methods to increase the webpage speed. 

A:-1) Removing the unused code and scripts.

    2) Replacing internal and inline CSS with the external CSS. 

   3)Using web server’s page compression methods. Using small size images or minimizing the no. of images.

Q:What are the limitations of title and description tags?

A:Title tag can be between 66-70 characters and meta description tag can be between 160-170 characters.

Q:What do you recognize by Cloaking?

A:Cloaking involves using deceptive strategies which presents the user with a different version of the internet site than that presented to the search engines.

Q:Explain various steps that you would take to optimize a website?
A. 1. Interview website owner or webmaster to get a good grasp of the site's objective and targets.
2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site
3. Analyze site's niche to determine usage of relevant keywords in addition to phrases. This includes visible text as well at titles, META tags, and "alt" attributes.
4. Examine site navigation5. Determine the existence of robots. txt and sitemap and examine those for effectiveness.
6. Make recommendations for improvements needed for the site in addition to each individual page.

Q:What is the distinction between SEO and SEM? 

A: Seo is search engine optimization and is the procedure you use in getting your pages to place well on search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your webpages for search, the less you'll be paying for your selected key terms in the PPC campaign and the better placement your ads will get.

Q:What are your thoughts on the direction of Web 2. 0 technologies with regards to SEO?
A:Web 2. 0 technologies has changed all the trends and also made it simpler for a lot internet users as you know in web 2. 0 there are so many features like blogging, RS-Generated syndication, social bookmarking, mash-ups, wikis and other collaborative applications, Google Base and other free Web services, interactive encyclopedias and dictionaries these all features are very help full for SEO. AS we can use these all feature for web promotions so I think its an advantage to have this technologies as an SEO.

SEO Interview Questions Part 10

Q:What factor does social media play in an SEO strategy?

A. Social media such as social networking sites and news web sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a web-site is appealing.

Q:What is the conditions for removing a webpage from Google search index?

A:It should return a 404 not found error or it needs to return 301 permanently redirected.

Q:What are the most crucial features of SEO?

A:The Most Important Elements of SEO are Keywords Analysis, Competitors Analysis, Content Quality, Back Links Strategy, and Web Analytics Study.

Q:.CO vs. Com SEO?
A:For both the domains It depends on incoming links and the way you optimize the sitetimize the site. However. COM is highly reliable and. co is actually less popular (which doesn’t necessarily mean it will do worse in search engine ranking results but its unlikely to do better). It appears that. COM is the most preferable Domain Extension keeping SEO in mind.

Q:What do you think about website buying?
A:I discourage the practice for the most part. There are simpler ways of paid internet marketing. One exception would be buying listings in highly reputable directories for example Yahoo directory.

Q:What is Phrase Based and Retrieval Indexing and its role in deciding search engine results?
A:In regards to search results, it is a method that search engines such as google utilize to determine relevance of a web page based on phrases acutally used in a document. For example, if you have a web page educating people on wildlife photography, the search engine would certainly reasonably expect to see terms and phrases such as "selecting a camera", "approaching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a web page where unrelated key phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.

Q:What do you know regarding the Florida update?
A:Florida update happened on November 2003. This specific update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the serp's before presenting it to the customer by applying filters.

Q:What was caffeine update?

A:Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least 50%.

Q:What do you suggest by term Overseo?

A:Carrying out over optimization of website within a specific period term to be overseo. It is like that you are building tons of links for your website in short span of time.

SEO Interview Questions Part 9

Q:How many heading tags are there in HTML?

A:There are 6 tags, from H1 to H6 where H1 is the largest and H6 is the smallest.

Q:What is 301 redirect?
A:It is a way of redirecting user from the old web page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

Q:What is Latent Semantic Analysis (LSI Indexing)?
A:LSI indexing ries to overcome the limitations of "literal" search term matching. For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account finding out what a web page is "about" instead of a strict reliance on literal wording.

Q:Explain various steps that you would take to optimize a website?
A:Interview website owner or webmaster to get a good grasp of the site's purpose and goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that website and for individual pages of the web page
3. Analyze site content to determine usage of relevant keywords and phrases. This includes visible text as well at titles, META tags, and "alt" attributes.
4. Examine site navigation
5. Determine the existence of robots. txt and sitemap and examine those for effectiveness.
6. Make suggestions for changes needed for the site and each individual page.

Q:What is Black Hat search engine optimization techniques?
A:Black hat SEO, as opposed to white hat SEO, makes use of dissembling in order to make money. While white hat SEO is directed toward following guidelines that are honest, black hat SEO concentrates on getting around the guidelines established by Google by spamming or manipulating the results.

    Black hat SEO makes use of several practices which might be in direct infringement of the methods advocated by the search engines for increasing a page’s ranking. For example, one of these practices includes keyword stuffing, which now is often caught by Google and will quickly cause a site to lose its status in the SERPs.
    Spammy text is hidden using black hat SEO too. Black hatters only insert all the keywords at the end of a page without making use of them in the content material. Words are invisible at the bottom by simply blending them into background. Using automated software for linking instead of creating organic links is yet another practice employed by those who practice black hat tactics.

SEO Interview Questions Part 8

Q:What is PPC
A:PPC method of Online Advertisement where you pay per click when visitor type your ad displayed on search engine

Q:What is a landing page?
A:A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that web page.

Q:How will you solve canonicalization issue or what is. htacess file?

A:.htacess file is required to solve the canonicalization issue of a web page. It may happen the fact that home page of the website may perhaps take several urls like http: //www. example. com or http: //www. example. com/index. html or http: //example. com. The search engines could treat these kinds of url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided among these three urls equally..htacess file is created to have a single url of the home page so that the link juice is actually passed onto single url.

Q:What does competitive analysis signify to you and what strategies do you use?
A. Competitive analysis means choosing a close up look at websites that rank highly in search results and comparing those websites to the one you are optimizing. They have employed methods which might be working and are a valuable source for ideas.

Q: Rate from 1 to 5, tell me the most important "on page" factors?
A: #1 issue is visible text being relevant to expected search terms.
# 2 would then be page titles
# 3 is navigation and "alt" attributes for navigation items and link text.
# 4 would be "alt" attributes for images and other media presented on web pages.

Q:Who is Matt Cutts?
A:Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is popular in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts in addition advises the public on the best way much better website visibility within Google.

Q:If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?
A. I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.

SEO Interview Questions Part 7

Q:What is LSI?
A:LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

Q:What are Google Webmaster Tools crawl errors?

A:Crawl errors provides the information about the URL’s of your website which are not accessible but linked from somewhere.

Q:What areas do you believe are currently the key in organically ranking?
A: Text on page. Search engines utilize text and only textual content in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your webpages.

Q: How do you evaluate whether or not an SEO campaign is working?
A. The main indicator is to perform when you search on all major search engines using the keywords/ keyphrases I am optimizing for. An analysis of those results will help to determine if optimization has gained in the results or lost ground. This analysis should be done over time as each search engine will update and index on a varying schedule. Another aspect should be to use website statistics to determine where traffic is originating.

Q:What role Article Submission Services play in ranking of your website?
A:Writing Quality Article and Submit it to different Article Submission Sites help you to build quality links for your website which often help in improve ranking of your website on search engines.

Q:What makes a good internet marketing website?
A:A good marketing site contains elements that need to be reckoned with are:
a. Title
b. Metatag Description
c. Keywords
d. Ad Content

When you arrange these simple elements properly, then, and only then, are you ready to begin the quest for a top position.

Q:The Difference Between SEM and SEO?
A: SEO is Search Engine Optimization and is the process you utilize in improving search engine ranking final results on your pages for relevant, targeted keyword phrases to be able to attain higher organic listings.

    SEM is Search Engine Marketing and involves purchasing advertising space on search engine result webpages like Sponsored listings. Example: SEM via Paid Inclusion into a search engine/directory, Traditional Ads on SERP’s and via Pay-Per-Click (PPC) Advertising (Google Adwords, Yahoo Ad Campaign etc).
     Both tend to be linked in a way that both work towards increasing traffic to your site. Nevertheless, SEO must be your own first step in promoting your site as Good SEO would avoid you to spend extra cash on advertising and paid placement.

SEO Interview Questions Part 6

Q:What is the foreseeable future of SEO?
A:SEO is a philosophy, it’s not the act of just changing title tags and Meta information and building links through traditional means. SEO extends approach beyond that and now comprises of: UI design, UX, site architecture and crawl ability, information presentation & management, mobile synergy, blog synergy, print/online synergy and much more. SEO has a future, but certainly it will not be exactly like it is today. It is going to evolve of course. Same thing if you investigate the past… SEO of 1999 to 2003 had absolutely no foreseeable future which was only stuff keywords here and there. But evolved into some thing else. Probably 2004 started the link game that is certainly already way different how it really is done today.

Q:What is E-Mail Marketing?
A:Email Marketing is a component of Internet marketing in which we make a direct mail marketing campaign for the advertising of a product or any service provide. It is much better way due to the fact we can sell our product and services easily to a person where ever he might be in this world. Also, direct mail campaign or E-mail campaign can be easily trackable.

Q:Could you briefly clarify the PageRank algorithm?
A: Google uses the gross amount of inbound links to a web page to determine how significant the web page is. This "pagerank" has little to do with actual search results but can really make a difference on user behavior.

Q:What SEO tools do you generally use?
A: Keyword analysis tools, keyword density tools, index checking, backlink checking, word processor to check spelling and grammar, HTML validation and others.

 Q:What is your favorite aspect of SEO?
A:If you answer the job interviewer that Link building is your preferred part in SEO, the interviewer would have made up 75% of his / her mind to recruit you. But the certainty is for most people it isn’t, as Link Building belongs to the most difficult aspect of SEO.
         For most SEO’s who are also good Content Writers, Writing Unique Content would be their favorite part.For other people it would be one or more of the following:
1)On-Page Optimization
2)Off-Page Optimization
3)Keyword Research
4)Forums Posting
5)Article Writing
6)Blog Posting
7)Classified Posting
8)Link Exchange
9)Social Bookmarking
10)Blog Commenting
11)Press Release (PR) Submission
           What ever end up being your own favorite aspect, it is the feeling of accomplishment and also the money which explains why an SEO does what he does most effective.

SEO Interview Questions Part 5

Q:Exactly how Keywords are Choose for Optimization?
A:The Success regarding Deciding on Keywords should be to pick the Keywords that are Popular, related to your content and effective. Avoid the exercise of overusing or over stuffing your keywords. Stick to density of 3-4% for every web page on your top keywords for the best effect.

Q:What is 404,301,302 redirect mean ?

A:404 redirect- It is a server error code which is returned by the server when a particular webpage or the file is missing from the web-host server.

301 redirect -It is a SEO friendly version of permanent redirect for the webpages or the domains.

302 redirect -It is a temporary redirect

Q:What is the variance between on page seo and off page seo?
A: On page seo means optimizing your web blog and making improvements on title, meta tags, site structure, site content, solving canonicalization problem, managing robots. txt etc.
    Off page optimization implies optimizing your web presence which involves backlink building and social media promotion.

Q:Why might you need to use Nofollow on an internal link?
A: Many sites have shopping carts and member login or logout links. This type of link is simply an administrative function and does nothing to contribute to site's niche. The search engine does not need to index those pages. 

Q:Under what circumstances can you look to exclude pages from search engines employing robots. txt vs meta robots tag?
A:Usually I would utilize the robots. txt to keep a search engine from indexing a whole directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.

Q:If the company whose website you've been working for has decided to move all of its content material to a new website, what steps would you take?
A:I would update the old website with permanent redirects to to new page for every page. Then I would make an attempt to get rid of old content material from the major search engines to avoid duplicate content issues.

SEO Interview Questions Part 4

Q:How to achieve Google Page Rank?
A:Google Page Rank Mainly Dependent on Links therefore more the Backlinks you have the more is your pr it also affected by the rank of page linked to you.One other thing that you should consider is that the older your website is, the more trusted in addition to favorable it is to Google. A website with an abundance of webpages, plenty of incoming links, and also plenty of internal links to other pages within your website are effectively considered by Google.

Q:What are top SEO ranking factors?

A:Quality of content on the web site, quality and quantity of back links to the website, anchor text used in the back links, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the website.

Q:What does keyword stemming mean?
A:Keyword stemming is the approach to finding out the root word from the search query. A query having the word “ richful” would be broken down to the word “play” by using stemming algorithm. The search results returned would be having the word ” rich” in it.

Q: Explain which META tags matters in today's world?
A:The most important META tag intended for SEO is your web page description. Search engines do make use of this specific tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be disregarded.

Q: What do you think of PageRank?
A: In relation to SEO projects, it is relatively trival but can give an indication of how much work needs to be done in gaining inbound links.

Q:How Does a Search Engine Work?
A:A search engine allows the user to search for specific answers, news, or details by way of the World Wide Web. Results are called SERPs - an acronym with regard to search engine results webpages. The info you obtain typically is made up of web pages or images. Updated information is actually mined by search engines as well from such places as directories and databases. Real time computing is utilized, which provides reliable timely information via an algorithm running on a web crawler. Data can also be attained by using metasearch engines which often send out requests for information to several databases or search engines.

SEO Interview Questions Part 3

Q:What is Site Map?
A:Search Engines need a website Map to Index your site properly.This will likely them just what content you will have and How you organized that content. By using website map you make your site a lot more search engine friendly and boosting the chance of frequent indexing.

Q:How to handle and solve the duplicate page issues in the website?

A:Duplicate content issues can be solved using by introducing canonical tag so that google will consider only one version of a site either www or non www version in search results.

Q:What is Google Sandbox?
A:Google Sandbox is an imaginary area where new and less authoritative web sites are kept for a specified time period till they establish themselves of being viewable on the search results. It occurs by making too many links within a short period of time.

Q:What do you think of using XML sitemaps?
A:They are an additional tool to support the search engines every time they crawl a site. There is no requirement for any sitemap and your webpages will get indexed without them if you seriously consider navigation within your site.

Q:What is Cloaking SEO?
A:Cloaking is a method used by experts who practice black hat SEO to fool the search engines. In other words, the search engines tend to be shown one kind of version of a website while the users visiting the site usually do not see similar page. This type of practice appeared to be more prevalent around ten years ago when Google’s filters were not as adept at catching the offenders. Typically, cloaking was used when a website page was not ranking all that high. Therefore, another page was developed for the bots to be able to crawl. Fortunately, anyone who wants to practice cloaking nowadays will most likely get caught, which really would not be significant, considering that almost all webpages can certainly obtain a ranking even when less popular keywords are used.

Q:What is backlink ?

A:Backlink is simply another live link on the Internet which directs back to the site that is being promoted. The ultimate objective of an seo campaign is usually to set up numerous backlinks, therefore creating an increase in notoriety and presence for the website. Backlink production takes time as well as a hands on approach to accomplish correctly. These backlinks should be produced by writing press releases, ezine articles, blog posting and forum posting.

SEO Interview Questions Part 2

Q:What is Black Hat SEO?
A:Race Among websites to attain High Ranking has brought about a Number of methods in addition to approach used to achieve this goals. These Methods may be characterised into 2 Groups depend on there acceptability to search engines.
White Hat SEO - SEO Methods which conform to search engine Regulations are White Hat
Black Hat SEO - SEO Techniques all those are considered as less acceptable are called Black Hat.

Q:What are the other methods to restrict a webpage from the search index?

A:we can use noindex meta tag for the page which we dont want to be indexed in google search so that google will crawl and leave the site without indexing.

Q:What exactly do you understand from the Panda update?
A:The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update appeared to be done to eliminate content farms which provided less user friendly experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content, proper design, proper speed, suitable use of images and videos, content to ad ration all mattered more after the Panda update. You should optimise your site for better clickthrough rate and a a reduced amount of bounce rate.

Q:What areas do you think are currently the most important in organically ranking a website?
A:Text on page! Search engines utilize text and only text in providing search results. That textual content can be found in many place including the URL and title of your respective pages as well as the visible text you place on your webpages.

Q:Why is a Robots. txt File Used?
A: Robts. txt File is used to prevent the indexing of duplicate content on a website or for implementing a no follow rule in an area of a website. Martijn Koster invented this file in the early part of the 90s - the file used more and more with the development well-known search engines as time progressed.Therefore, if a webmaster or an owner of a website wants to direct the web robots, he must establish the Robots. txt file and provide exact guidelines for robots to read before accessing other files on the site. If the file is not used, the web robots will certainly simply conclude that no explicit instructions are available for the site. Also, If the website has several subdomain, then a Robots. txt. file must be used for each of the subdomains.

SEO Interview Questions Part 1

Q:What exactly are Meta Tags.

A:They are keywords that are Hidden in the Code of your Web page. Search Engine can easily see and Viewed them but generally your visitor to your site cant.For SEO purposes, meta tags are labeled as meta keyword tags and meta descriptions tags. These tags tend to be invisible to the user and are used to supply data or directions to the search engines in order to access information.

Q:What appeared to be the latest update which Google had and exactly what changes would you suggest regarding it?

A:Google lately possessed the Penguin update that has been a measure to control web spam. Penguin update had penalized web sites which usually had a spammy backlinking profile and returned more semantic results. Semantic results were being determined by the relationship between words present on the search query. Penguin trusted sites that had original and good content, fresh content, good social media presence in addition to excellent organic links.

Q:Under what circumstances would you look to exclude webpages from search engines using robots. txt vs meta robots tag?

A. Usually I would use the robots. txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories which only contain script or image libraries.

Q:What is Link Bait ?

A: Link bait is any content or feature within a website that somehow baits viewers to put links to it from other internet sites. Matt Cutts defines link bait as anything interesting enough to find people's attention.Link bait can be an extremely powerful form of marketing as it is viral in nature.

Q:What is the Value of Using Title Tags in a Web site?

A:Title tags influence your search engine optimization initiatives, so they tend to be deemed highly essential in how good your web site does in the search engine rankings. Title tags show up in search engine result listings and play a key role in how your web site is received. In fact, title tags are as important to your site’s popularity as are the links directed to your internet pages and the content material on your site. While SEO pros understand title tag seo importance, this key factor is often bypassed by owners of websites when they are trying to optimize their sites.