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SEO Interview Questions Part 9

Q:How many heading tags are there in HTML?
A:There are 6 tags, from H1 to H6 where H1 is the largest and H6 is the smallest.

Q:What is 301 redirect?
A:It is a way of redirecting user from the old web page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

Q:What is Latent Semantic Analysis (LSI Indexing)?
A:LSI indexing ries to overcome the limitations of "literal" search term matching. For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account finding out what a web page is "about" instead of a strict reliance on literal wording.

Q:Explain various steps that you would take to optimize a website?
A:Interview website owner or webmaster to get a good grasp of the site's purpose and goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that website and for individual pages of the web page
3. Analyze site content to determine usage of relevant keywords and phrases. This includes visible text as well at titles, META tags, and "alt" attributes.
4. Examine site navigation
5. Determine the existence of robots. txt and sitemap and examine those for effectiveness.
6. Make suggestions for changes needed for the site and each individual page.

Q:What is Black Hat search engine optimization techniques?
A:Black hat SEO, as opposed to white hat SEO, makes use of dissembling in order to make money. While white hat SEO is directed toward following guidelines that are honest, black hat SEO concentrates on getting around the guidelines established by Google by spamming or manipulating the results.
    Black hat SEO makes use of several practices which might be in direct infringement of the methods advocated by the search engines for increasing a page’s ranking. For example, one of these practices includes keyword stuffing, which now is often caught by Google and will quickly cause a site to lose its status in the SERPs.
    Spammy text is hidden using black hat SEO too. Black hatters only insert all the keywords at the end of a page without making use of them in the content material. Words are invisible at the bottom by simply blending them into background. Using automated software for linking instead of creating organic links is yet another practice employed by those who practice black hat tactics.

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