SEO Interview Questions Part 7

Q:What is LSI?
A:LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

Q:What are Google Webmaster Tools crawl errors?

A:Crawl errors provides the information about the URL’s of your website which are not accessible but linked from somewhere.

Q:What areas do you believe are currently the key in organically ranking?
A: Text on page. Search engines utilize text and only textual content in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your webpages.

Q: How do you evaluate whether or not an SEO campaign is working?
A. The main indicator is to perform when you search on all major search engines using the keywords/ keyphrases I am optimizing for. An analysis of those results will help to determine if optimization has gained in the results or lost ground. This analysis should be done over time as each search engine will update and index on a varying schedule. Another aspect should be to use website statistics to determine where traffic is originating.

Q:What role Article Submission Services play in ranking of your website?
A:Writing Quality Article and Submit it to different Article Submission Sites help you to build quality links for your website which often help in improve ranking of your website on search engines.

Q:What makes a good internet marketing website?
A:A good marketing site contains elements that need to be reckoned with are:
a. Title
b. Metatag Description
c. Keywords
d. Ad Content

When you arrange these simple elements properly, then, and only then, are you ready to begin the quest for a top position.

Q:The Difference Between SEM and SEO?
A: SEO is Search Engine Optimization and is the process you utilize in improving search engine ranking final results on your pages for relevant, targeted keyword phrases to be able to attain higher organic listings.

    SEM is Search Engine Marketing and involves purchasing advertising space on search engine result webpages like Sponsored listings. Example: SEM via Paid Inclusion into a search engine/directory, Traditional Ads on SERP’s and via Pay-Per-Click (PPC) Advertising (Google Adwords, Yahoo Ad Campaign etc).
     Both tend to be linked in a way that both work towards increasing traffic to your site. Nevertheless, SEO must be your own first step in promoting your site as Good SEO would avoid you to spend extra cash on advertising and paid placement.